Your target audience will have a heavy influence on your website design. At Mango Branch we have 20+ years of design & development experience. We enjoy making sure your graphic design reflects and supports your business and clients.

Depending on your audience, your website design can be optimized for:

• High Resolution Photography
• Page Load Speed
• Mobile Audiences
• Desktop Audiences
• Readability

Depending on your target audience, different design decisions will be made.

Mobile First Design

In modern website design, mobile use can often be more important than desktop use. We track site visitors using Google Analytics and other tools that inform our design choices.

Page Load Speed

Some our clients most important customers have poor internet speed due to their location or needing to access the site from crowded locations where many people are fighting for bandwidth. We optimize images, css and caching to ensure page load speed is as good as possible for all visitors. This can sometimes mean choosing simpler graphics vs higher resolution photos which take longer to load. For other clients, high resolution photography is an essential part of highlighting their products and we accept that will have an impact on visitors with slower connections. We also use technology such as caching and lazy-loading of large images that appear beyond the initial screen.

Readability

Content is of no use if it can’t be read. It may even harm your brand if your content is not easily read by those that want your products or services. Contrast between backgrounds and text, appropriate font sizes and spacing are elements that we adjust to ensure your message can be received.