Simply Organized Client Overview
Simply Organized with Tina use a team based approach to professional organizing. Their experienced teams deliver exceptional home organization services in Annapolis, Maryland and Dayton, Ohio. We were asked to help with Search Engine Optimization to help them reach and convert more potential clients.
Services Provided
- Organic SEO
- Technical SEO
- Blog Development
- YouTube Support
- Graphic Design
Organic SEO
The focus for SEO was on improving the amount of content to show more of their portfolio and services. We built landing pages for each of their primary services areas, created dedicated pages for each of their service area locations and added depth to existing pages. The overall goal was to help people get to know the team and their expertise in greater depth so they could feel confident about reaching out for home organization help.
Technical SEO
The site needed some technical SEO optimization. This included revising the navigation and adding internal page links for usability. We also added and optimized image alt tags, revised meta tags and made sure headings and copy were semantically accurate.
Blog Development
The social media manager has been creating strong graphics for their social media channels and. We recommended developing blog posts around some of the social posts and built out the blog to support this. Website visitors can now see tips on home organization products as well as actual before-and-after home organization projects completed by the team. The blog strategy we developed will help Simply Organized regularly create new website content quickly and efficiently.
YouTube Support
Existing social media videos had performed well. We were able to repurpose these videos for website visitors by creating a simple YouTube channel and embedding the YouTube videos into relevant website pages.
Graphic Design
To help potential clients understand if they are within the Simply Organized service areas, we created map graphics for their Dayton Professional Organizer and Annapolis Professional Organizer pages. The graphics fit the style and color scheme of existing print marketing materials.
