Evergreen Client Overview
Evergreen Dolphins Summer Swim Team is a non-profit based in Severna Park, Maryland. Each summer the coaches and volunteers ensure that young people have a fun-filled season with the goal of building lifelong swimmers. Evergreen uses the SwimTopia platform to manage and run the team. We helped the team redesign their website, color scheme and created print assets.
Services Provided
- Web Design
- Graphic Design
- Organic SEO
- Print Design
“The Evergreen leadership wanted to reinvigorate the club after a down year for sign-ups. The old website was tired, hard to read on mobile and didn’t match the enthusiasm of our volunteers. The website redesign and marketing materials were a key part of increasing memberships by 10 percent in a year most local teams’ signups fell. We are thrilled with how much cleaner and easier to use the website is for our team thanks to Shannon and Mango Branch. ” – Carrington Wendell, President, Evergreen Swim Team
Web Design
The site had good content created by the volunteers. During the season, however, most parents need to read the site content from their phones. We implemented CSS based User Experience (UX) upgrades to dramatically improve readability and navigability.
Graphic Design
To support Evergreen, we created web graphics for each site section, created call-to-action (CTA) graphics and created digital flyers featuring a QR code to use on social media ahead of the season.
Print Design
2026 Postcard
After the highly positive response to the 2025 postcard, the board decided to continue with creating team welcome postcards for the 2026 season. As with the 2025 version, these include a welcome message from the coaches and are personally addressed.
2025 Postcard
To welcome new and returning swimmers to the 2025 season, the board wanted to send each swimmer a welcome postcard. We suggested putting the season meet calendar on the front, giving families a reason to put the postcard on the fridge or family noticeboard.
Each postcard was hand addressed and shared a message from the coaches. They serve as a reminder to each swimmer of how excited the team is for them to enjoy a great summer of swimming.
Organic SEO
By using semantic HTML markup and structured content, we were able to strongly position the site to rank well for people in the area looking for a summer swim team for their children.